The Age of Noise Authority

Why sounding intelligent has replaced being effective

I’ve noticed a pattern over the years.

The more important the situation, the less clearly people tend to speak.

Not always. But often enough that it stands out.

You’ll hear long explanations.
Carefully chosen language.
Layers of context, nuance, positioning.

And yet—after a few minutes—you realise nothing has actually been said.

No clear problem.
No clear mechanism.
No clear move.

Just… language.